How To Prepare Your Product For Export
Before your product is ready for exportation, there are a few things you will need to consider. To prepare your product for export, you will not only need to have a thorough product knowledge but a comprehensive understanding of your target market as well. Important considerations such as what to sell and where to sell your chosen product should be determined strategically. Through market research, you can create a strong exporting strategy and learn how to satisfy buyer tastes, foreign market needs and even legal requirements for the U.S. market.
Whether your business sells one type of product or multiple different ones, you should start exporting the product you believe will succeed best in your targeted market. You will need to consider several issues, including whether to modify your product to conform to government regulations, geographic and climatic conditions, buyer preferences, or even standards of living. Here are 7 helpful questions you need to consider before exporting your product to the U.S.:
- What foreign needs does your product satisfy?
- Should your company modify its domestic-market product for sale abroad?
- Should it develop a new product for the foreign market?
- What specific features, such as design, color, size, packaging, brand, labels, and warranty, should your product have?
- How important are languages or cultural differences?
- What types of packaging, labels and instructions are required by law or practice?
- Are local tastes, style and knowledge considered?
The extent to which you will need to modify your products for export to the U.S. depends on the research results and the strategy you want to pursue. To learn how we’ve helped numerous entrepreneurs like you start or expand their business to the U.S, contact us today.
