4 Questions To Help You Reposition Your Brand
Each year, an influx of foreign business owners and entrepreneurs come to the U.S. in hopes of gaining a foothold in one of the world’s top market. While many find the success they envisioned in the land of opportunity, there are also countless of others who struggle to make it abroad. The reason why businesses struggle in the U.S. when they are successful in their native country can be attributed to their failure to adapt to the differences in culture, competition, politics/legal systems and logistics.
One way you can ensure that your business can stand up to the extremely competitive U.S. market is to reposition your brand. Developing a strong brand will help you establish a superior competitive position in the mind of your customers. But in order to do that, there are a few questions you should consider:
1. What do you want your brand to be known for among your target audience? Your brand position will help establish your consumers develop a personal understanding, impressions, feelings and perception of your products/services.
2. What can you deliver that competitors cannot? Your brand position should differentiate your brand and identify your brand’s unique value to consumers.
3. Does your desired brand position match your overall company goals and vision? Your brand should be easy to understand, consistent in all areas of your business and match your brand promise, brand personality, and brand image.
4. Are your brand goals attainable? Your brand position should help support your company’s long-term success, changes, extensions, and expansion.
In order to identify what your brand position should be, you will need to conduct research on consumers, competitors, and your industry. An expert business consultant will not only help you identify current problems with your brand but they will also be able to help you conduct the needed market research to determine your brand’s position. To learn how we can help integrate your brand position in the mind of your customers, contact us today.
