ReachOut Founder Provides Valuable Insight To Brazilians Investing in the U.S.
When it comes to helping Brazilian entrepreneurs establish a firm footing in the U.S. market, no one is more insightful or experienced as ReachOut Business Solutions founder Edsel Oliveira. With over 20 years of experience assisting businesses establish and significantly grow in new markets, Mr. Oliveira can provide valuable insight into why the U.S. market is so attractive to international entrepreneurs and how they can successfully navigate the highly-competitive market.
The ReachOut Business Solutions founder believes one of the reasons the U.S. market is so attractive to foreign entrepreneurs is because of the numerous advantages that it offers to small businesses: “From tax reliefs to small business loans, the U.S. wants to reward those that hire and invest in the American economy.”
However, the challenges of starting or expanding a business in the U.S. aren’t easy. Since the U.S. market is so attractive, the market is flooded with tons of competition.
Mr. Oliveira says the secret to achieving success in the U.S. is through preparation and adaptation; “A Brazilian company can reach success and overcome competition as long as it prepare for it,” he says.
Most importantly, an entrepreneur must be willing to adapt their business and products to the U.S. market. The ReachOut Business Solutions founder explains that this is important because products and services can be very different from one country to another.
He provides a scenario, “The simplest example is shoes. A Brazilian company shoes need to know that the average feet size in the U.S. is larger than the average feet size in Brazil and, therefore, the product should be adapted.”
He also adds that the differences between the U.S. Market and the Brazilian Market can be much more complex. Knowing how to communicate with consumers or how to direct your sales strategy requires extensive market research and expertise.
The ReachOut Business Solutions founder suggests that business owners study their competitors and attend international fairs to gather information. Because there is no one business strategy or model that will guarantee success, it’s important to work with a business consultant who can help you create a strategy that will work for you.
“There are many Brazilian companies that have achieved success in the U.S. without having to open a large branch. They act through warehouses, which are small, low-cost structures, which allows them to operate in the U.S.” says Mr. Oliveira. You can also find success in the U.S. market by simply exporting and selling your products online.
