How To Strengthen Your Marketing Strategy
Each year, lines of devoted customers stand, not just for hours, but for days waiting for the chance to get their hands on the latest Apple gadget. The most recent being, of course, the iPhone 7 and iPhone 7 Plus. The success and devoted loyalty that Apple garners from their customers are no accident – they are the result of years of great marketing. Here are 4 things you can learn:
Keep It Simple. When it comes to marketing, Apple keeps it as simple as possible. Instead of bombarding their customers with an excess of information about price, specs, where to buy their products or even how, Apple focuses on displaying their product and letting it speak for itself. When it comes to marketing your business, make sure that you keep it simple and make it easy for your customers to understand your products or services.
Focus on Value, Not Price. One of the things you’ll notice about Apple is that they never engage in price wars. Although their prices tend to be on the higher side when compared to their competitors, the reason their customers are such avid fans of their brand is because of the perceived value of owning an apple product. Whatever product Apple is offering, they make sure that the customers feel that it is worth paying the higher price. When it comes to marketing your business, make sure that you focus on the value your products or services provide, and not just how much you can charge.
Stand for Something. Another reason why Apple succeeds in marketing is because they know how to properly communicate and align their core values with their customers. When you look at their product, packaging, retail appearance and marketing collateral, you can see the same consistent brand message throughout. Your business’ core values are extremely important to your customers, as are Apple’s to their customers. Make sure that you properly communicate your core values to your customers, whether it is through your marketing materials, website or product packaging.
Create Experiences. Apple is extremely good at creating unique and engaging customer experiences when they launch a new product, in their stores and through their online customer service as well. That’s because anyone can make a product, or even emulate a unique one, but not every company can create a customer experience that is memorable and enticing. When it comes to your business, make sure that you focus on providing a unique customer experience that encourages customers to come back.
With 20+ plus years of experience in assisting businesses establish and significantly grow in new markets, ReachOut Business Solutions is committed to offering effective strategies and solutions for your sales and marketing needs. Contact us today to start marketing your business or expanding your brand to the U.S. market.
