How to Improve your Marketing Outreach through Personalization
Personalized marketing is an extremely effective but underutilized strategy. To most people, personalized marketing simply means including someone’s name in an e-mail. While that is definitely a good start, there are much more effective ways to personalize your marketing and sales processes that will get you the results you want.
Here are 3 ways you can personalize your marketing efforts:
Location. By personalizing your marketing efforts based on location, you can reach the members of your audience in a particular place or region without fear of alienating customers that live outside your target location. A great example of location-based marketing is sending a push notification to customers who live near your retail business to notify them of a sale or promotion.
Purchase Behavior. Targeting your customers based on their purchase behavior can greatly increase conversion, especially since it is easier to target existing customers than new ones. A great example of marketing to your customers based on their purchase history is sending customers, who have purchased health conscious food, an email or promotion for health conscious beverages.
Time-Zone. Another way that you can personalize your marketing efforts is by customizing your outreach based on your customer’s time zone. Whether your customers are dispersed nationally or internationally, chances are they are opening their emails or checking their phones during different times. You can utilize this tactic by using marketing automation that will send your emails during a specific range of time in each time zone.
By personalizing your marketing efforts and making your outreach more relevant to your customer’s location, purchase-behavior and time-zone, you are showing your customers and prospects that you understand their wants and needs. In turn, this builds durable, long-term relationships with your audience that will give your company a competitive advantage.
With 20+ plus years of experience in assisting businesses establish and significantly grow in new markets, ReachOut Business Solutions is committed to offering effective strategies and solutions for your business needs. Contact us to start personalizing your marketing efforts today.
