How to Uncover Problems and Ensure Greater Efficiency for The New Year
The perfect time to reflect on areas of accomplishment and potential areas for improvement is at the beginning of the year. Just like most people who start the new year with a personal goal or New Year’s resolution, as a business owner and entrepreneur, you’ve probably dedicated considerable thought as to how you will improve your business practice as well.
To help you uncover problems and ensure greater efficiency for the new year, it is important that you reevaluate your sales function. Below is a sales audit checklist that you can conduct:
Your Sales Team
Do your sales rep target new clients or maintain/grow repeat clients? Or both?
Do your sales reps have assigned ‘territories’ as defined by geography, size of clients or vertical markets served?
Capabilities Presentation
Is your sales presentation simple and to the point?
Are you talking about how you help clients and not just what you sell?
Do you have a longer version for in-person presentations and a shorter one for virtual presentations?
Sales Preparation
Are you and your sales team knowledgeable about the industry, your company, your competitors and your products?
Are there ongoing development opportunities for selling skills, industry updates, etc?
Marketing Plan
Do you have a marketing & sales plan in place? Is it based on strategy?
Do you have a calendar of events that you can stick to?
Can you articulate how you are different than your competitors?
Measurement
Are you measuring your marketing and sales effort? How do you know what is working?
Whether you’re determined to increase sales or to improve your sales processes, we can help you achieve the results you want. With 20+ plus years of experience in assisting businesses establish and significantly grow in new markets, ReachOut Business Solutions is committed to offering effective strategies and solutions for your company needs. Contact us today to start your year off right.
