Reach new customers, boost sales and drive loyalty by selling with the U.S.’s largest online retailer
Do you own a commerce business? It’s essential that you make your products and services available through many sales channels, in order to maximize your exposure to different audiences.
With online sales of over $94.7 billion last year, Amazon is the largest online retailer in the United States [1]. Learn how opening an Amazon store is a great way for your business to reach new customers, drive sales and build loyalty.
How can an Amazon store help my business?
While your website and retail store may be the cornerstones of your business strategy, you can increase your selling potential when you consider opening an Amazon Store.
In the U.S. alone, Amazon has over 95 million monthly unique visitors [2]. With an Amazon store, you have the potential to reach a massive audience, all backed by the confidence of shopping with a large highly reputable online retailer — Amazon ranks #1 in reputation as determined by a 2016 Nielsen Company survey [3].
If you need it, Amazon can also handle the logistics associated with selling online. With Fulfillment by Amazon, the retailer will pack and ship your products and take care of customer service and returns. They also offer advertising options to boost your product visibility and help maximize sales.
How do I set up an Amazon store?
There are several different selling solutions available: you can learn more about the various options on the Amazon website. The products you wish to sell must be from one of these approved categories. Be aware that there are several fees involved and you must adhere to Amazon’s rules in order to open and run your Amazon store.
How do I advertise my Amazon store?
Once your Amazon store is set up and fully stocked, it’s time to spread the word! Use all of your available marketing communications — email newsletters, blogs, social media, and so on — to let your customers know that they can now find your products on Amazon.
If you need help setting up and advertising your Amazon store, the team at ReachOut Business Solutions is here to help. Ask us about our Amazon success stories!
We specialize in helping new and existing businesses grow and succeed in the competitive U.S. market. From marketing and operations to human resources and accounting, we can guide you in all aspects of your business. Contact us today to learn more.
Sources:
- eMarketer.com
- ComScore Plan Metrix Key Measure Report, July 2014
- The Nielsen Company’s Harris Poll 2016 RQ® Summary Report
