Customer service is key when you are wanting to expand your business. Great customer service plays a huge role in getting and retaining customers. The best kind of customer service is personalized. Personalized customer service will help your bottom line. According to this poll, companies that prioritize and personalize their customer service generate 60% higher profits than their competitors.
Personalized customer service will set you apart from your competitors. First and foremost, it shows that you care about them and their needs. Walker suggests that by 2020 a customer’s experience will overtake the product and price; meaning if your price is a little higher than your competitor but your customer service outranks them, the customer will come to you first.
The Tempkin Group did a survey of 10,000 consumers. 86% of those consumers said if they received great customer service, they would repurchase from the same company. Listed below are some helpful tips to take your customer service to the next level by making it more personalized.
- Smile and make eye contact! This probably sounds obvious, but many of the front-line employees forget to do this.
- Get to know your returning customers by name. This will make the customer feel special and valued knowing that you remember them from last time. This helps build trust and relationships.
- Send handwritten notes. This will make your customers feel even more appreciated. Have you heard of SendOut Cards? This is a great way for you to send a personalized note to your customers!
- Recognize and reward customer loyalty. If you have a coffee shop, for instance, give them a punch card, “Buy 10 cups of coffee and get your 11th one for free!” or “Buy 5 pairs of shoes, get 20% off your 6th pair!” This will help keep your customers coming back time and time again.
- Collect Customer’s Data. It could be as simple as their name, number, and what they purchased or the services they have had. This allows you to talk to your customers about recommendations. You can use help desk software like ZenDesk or FreshDesk to help keep up with your customer’s records.
Consumers have a lot of options out there and if you can personalize your customer service, this will help you stand out amongst the crowd. Your competitors might be bigger than you or offer less expensive prices, but your personalized customer service will keep your customers coming back time and time again. Research shows that 55 percent of customers will pay more for a product if they receive better customer service during and after the purchase.
ReachOut Business Solutions wants to help you by taking your customer service to the next level. Be sure to like and follow us on Twitter, LinkedIn, and FaceBook to find out more information. You can also reach us phone 1(407)392-4806.
