Are you a small business owner in Central Florida? It is essential to keep growing your customer base in order for your small business to succeed. We know it can be challenging, which is why we are here to help.

 

We are going to share with you some practical tips to help you grow your customer base, which in turn will help you grow your small business in central Florida.

 

Get to Know Your Customers

Without your customers, you wouldn’t have a business.  It is essential that you get to know your customers and what they want and need.  Be sure that you are listening with both ears. You can gain insight into your customers by personalizing your products and services to their needs.  You should also encourage them to provide you with feedback. Without feedback, how will you know what you need to improve?

 

Best Customer Service

Customer service should be a top priority. Ensure your customer service is exceptional and remember to go the extra mile when you can. Your customers will not only remember the great service they had but will be more likely to refer their friends and colleagues to you.

 

Current Customers

It is essential that you have strategies in place to sustain existing customers. A great way to sustain your current customers is to connect with them via an e-newsletter and letting them know about promotional events that you have coming up.

 

New Customers

Not only is sustaining existing customers essential to growing your small business, but you need to look for opportunities to get more work and build your customer base. A great way to grow your new customer base would be to offer a referral program to your current customers.  Word of mouth is still the number one way to grow your business.

 

Make sure you find the right balance between nurturing customers and finding new ones.

 

Social Media

Social media is a powerful tool to promote your local small business to potential customers and gain valuable insight through ‘social listening’. Through social listening, you can find out what customers are saying about you and gain insight into their behavior. Check out the local groups in Central Florida on Facebook, there are sure to be a lot of different groups you can join.

Social media can help you identify keywords and trends that appeal to your target market and help to improve your customer service. Social media can help you to not only build your business profile but attract new customers too.

 

Networking Events in Orlando and Central Florida

Invest time to build your networks, it’s not only what you know but who you know.

 

Local Networking Events

Attending local networking events allows you get to know other small business owners and to build relationships with them. By getting to know other local business owners you can encourage them to refer customers to you by word of mouth and you can do the same for them.

 

Host a Networking Event

Hosting your own networking event will help you get “put on the map,” so to speak. Hosting your own event can be a great way to get to know your customers on a more personal level and help build relationships. Invite your existing customers and encourage them to bring their friends.

 

Give Back to Your Central Florida Community

Building brand awareness in your local community is a great way to attract new business. Consider a sponsorship or participating in a community event to raise your business profile. Many small businesses will find out what activities are going on in their area and pay for a booth.  Having a booth and giving away swag to those that stop by and chat, is a great way for you to grow customer base, but to also learn the insights of your potential new customer or client.

 

What Works and What Doesn’t Work

You should monitor where your customers are coming from in order to measure whether your marketing activities are successful or not. Don’t be afraid to experiment. It is essential to keep an open mind and refine your approach if something is not working. Be sure to focus more time on the activities that achieve the best results and you are sure to grow your small business in Central Florida.

 

We at ReachOut Business Solutions want to make sure that your small business in Central Florida is continually growing.  We are a small business consulting firm where we treat our clients like family and not like robots. Be sure to like and follow us on Twitter, LinkedIn, and Facebook so that you can stay up-to-date.  Feel free to email us if you have any questions or are ready to set up your consultation.