Tackle your business challenges, one step at a time
You bring your business, we’ll bring our expertise—and together we’ll take your business to the next level.
Drawing on our experience working with local, regional and international companies,
we’re ready to get started collaborating and tackling your problems.
We’ll listen to your challenges, analyze your business in detail and then identify areas of opportunity.
We’ll help you create and implement improved processes, tap into new revenue streams, get to grips with your finances, and more.
Leadership
Edsel Oliveira
As the founder of ReachOut Business Solutions, Edsel brings over 20 years of business management experience in helping local and international companies
grow and succeed.
As a trusted business advisor, Edsel is able to consult on the full spectrum of business expansion, from market assessment to sales and marketing strategy to
operations implementation. He is fluent in English, Portuguese and Spanish.
Edsel’s areas of expertise include U.S. best practices and policies in:
Accounting (in-house and outsourced)
CRM software selection and implementation
Warehousing
Packaging
Shipping and receiving
Hiring employees
Payroll
Benefits
Ecommerce sales
Digital media strategy
Sales and marketing strategy
Retail store management
Before founding ReachOut in 2014, Edsel was the Director of Operations for Grendene USA, Inc., a subsidiary of Grendene, Brazil. Grendene is one of the largest manufacturers of footwear in the world—with $1.1 billion in annual revenue—and a leader in the Brazilian market. He holds an MBA from the University of Phoenix, a Post Graduate in Marketing from ESPM, and a BA from FIAM in São Paulo. In 2014, Edsel also completed a Mini-MBA certificate program in Digital Marketing from Rutgers University. Edsel has volunteered as a mentor at SCORE Orlando for over 4 years, offering free expert advice to small businesses across Central Florida. He is also an active member of the Orlando Hispanic Chamber of Commerce.
Edsel is passionate about music, playing and teaching both the guitar and the cello. He also loves reading, especially books from international authors. He is married, with one daughter.
