{"id":695,"date":"2016-01-25T13:59:09","date_gmt":"2016-01-25T13:59:09","guid":{"rendered":"https:\/\/reachoutsol.com\/2016\/01\/25\/how-location-can-reinforce-your-brand-2\/"},"modified":"2016-04-20T17:28:26","modified_gmt":"2016-04-20T17:28:26","slug":"how-location-can-reinforce-your-brand","status":"publish","type":"post","link":"https:\/\/reachoutsol.com\/es\/2016\/01\/25\/how-location-can-reinforce-your-brand\/","title":{"rendered":"C\u00f3mo la ubicaci\u00f3n puede reforzar su marca"},"content":{"rendered":"<h2>\u00bfPor qu\u00e9 su ubicaci\u00f3n puede influir en la percepci\u00f3n de los clientes?<\/h2>\n<p>Si bien la ubicaci\u00f3n de su tienda puede determinar muchas cosas, como son el volumen de tr\u00e1fico peatonal y el tipo de visitantes que recibir\u00e1 su negocio, lo m\u00e1s importante es que puede reforzar su marca y generar valor de marca.<\/p>\n<p><span style=\"font-weight: 400;\">Cuando se trata de <a href=\"\/reachout\/?p=433\">seleccionar un lugar de venta<\/a>, muchos empresarios cometen el error de confiar \u00fanicamente en hechos y n\u00fameros. Tomemos, por ejemplo, la ciudad de Nueva York &#8211; la metr\u00f3polis donde muchas de la mayor\u00eda de las empresas <a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_companies_based_in_New_York_City\">notables del mundo<\/a> escogen para sus sedes.<\/span><\/p>\n<p>En diciembre de 2013, la Corporaci\u00f3n de Desarrollo Econ\u00f3mico de la ciudad de Nueva York public\u00f3 un informe en el que ha destacado \u00abla fuerte recuperaci\u00f3n del mercado de venta al p\u00fablico de la ciudad de Nueva York.\u00bb El informe encontr\u00f3 que Manhattan hab\u00eda duplicado sus ventas al p\u00fablico durante la \u00faltima d\u00e9cada, como resultado de un aumento del gasto de los turistas y residentes locales. Solo, el turismo contribuy\u00f3 con \u00abun estimado de $ 39,4 mil millones en gastos para la econom\u00eda de la ciudad de Nueva York en 2013 &#8211; un aumento del 7% respecto al a\u00f1o anterior.\u00bb<\/p>\n<p><span style=\"font-weight: 400;\">Para los empresarios en busca de un mercado de venta al <a href=\"\/reachout\/?p=520\">p\u00fablico m\u00e1s variado e insaciable<\/a>, la ciudad de Nueva York es una opci\u00f3n obvia. Sin embargo, la selecci\u00f3n de un lugar de venta en la ciudad de Nueva York no es simple.<\/span><\/p>\n<p>Mientras el tama\u00f1o m\u00e1s peque\u00f1o de la ciudad puede ayudar a los empresarios estrechar el \u00e1rea posible m\u00e1s adecuado para su negocio (305 mi\u00b2 de la ciudad de Nueva York contra 588 mi\u00b2 de la ciudad de S\u00e3o Paulo), incluso la selecci\u00f3n de una ubicaci\u00f3n dentro de su distrito m\u00e1s peque\u00f1o requiere m\u00e1s que un vistazo a los hechos y n\u00fameros.<\/p>\n<p>A pesar de su tama\u00f1o despreciable de 33,77 mi\u00b2, Manhattan es una colecci\u00f3n de diferentes barrios y cada uno posee un grupo de habitantes y caracter\u00edstica distintivas. Un gran ejemplo de distinci\u00f3n de barrio es la famosa Quinta Avenida en el centro de Manhattan y Spring Street en el Soho.<\/p>\n<p><span style=\"font-weight: 400;\">A pesar de que est\u00e1n a s\u00f3lo dos millas de distancia, los dos barrios atienden a muy diferentes multitudes. La Quinta Avenida en el centro es una gran calle desbordante llena de turistas y profesionales de las finanzas, y repleto de taxis amarillos tocando la bocina. All\u00ed residen marcas famosas, con \u00a0tiendas grandiosas y de <a href=\"\/reachout\/?p=346\">\u00faltima moda<\/a>, a veces variando desde 1.858 m\u00b2 a 5574,20 m\u00b2.<\/span><\/p>\n<p>Spring Street en el Soho, por el otro lado, es m\u00e1s peque\u00f1a y m\u00e1s tranquila en comparaci\u00f3n con la Quinta Avenida. Negocios de venta al p\u00fablico son de tama\u00f1o boutique, a menudo menos conocidos pero muy de moda. Alrededor de la cuadra y en medio de los locales de venta al p\u00fablico hay peque\u00f1as galer\u00edas de arte, spas y restaurantes. Las caracter\u00edsticas sencillas de Spring Street en SoHo difieren significativamente de la animada Quinta Avenida.<\/p>\n<p><span style=\"font-weight: 400;\">Es crucial para el \u00e9xito de su local de venta al p\u00fablico que seleccione una ubicaci\u00f3n que puede participar en la expresi\u00f3n del mensaje de su marca y reforzar la percepci\u00f3n deseada de sus clientes. Sin embargo, la capacidad de distinguir la mejor ubicaci\u00f3n posible para su negocio y la marca requiere <a href=\"\/reachout\/?p=512\">conocimiento y experiencia<\/a>, especialmente cuando se trata de la ciudad de Nueva York. En <a href=\"https:\/\/reachoutsol.com\/contact-us\/\">ReachOut Business Solutions<\/a>, podemos proporcionarle los recursos de expertos y asesoramiento que necesita para hacer su local de venta al p\u00fablico un \u00e9xito. <\/span><\/p>\n<p>De acuerdo con <a href=\"https:\/\/www.nycedc.com\/sites\/default\/files\/filemanager\/Resources\/Economic_Data\/industry_trends\/Industry_Trends_Retail_OPT.pdf\">Tendencias y Percepci\u00f3n del Sector de NYCEDC<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfPor qu\u00e9 su ubicaci\u00f3n puede influir en la percepci\u00f3n de los clientes? Si bien la ubicaci\u00f3n de su tienda puede determinar muchas cosas, como son el volumen de tr\u00e1fico peatonal y el tipo de visitantes que recibir\u00e1 su negocio, lo m\u00e1s importante es que puede reforzar su marca y generar valor de marca. Cuando se [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[110],"tags":[126,127,128,129,130,131,132,133,134,135,136,137,138,139,140,141],"class_list":["post-695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-es","tag-advantages-es","tag-apparel-business-consultancy-es","tag-brand-es","tag-business-es","tag-business-location-es","tag-business-plan-es","tag-business-strategy-es","tag-customers-es","tag-e-commerce-es","tag-ecommerce-es","tag-guidelines-es","tag-niche-es","tag-place-es","tag-retail-location-es","tag-success-es","tag-tips-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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