{"id":710,"date":"2015-11-09T21:39:26","date_gmt":"2015-11-09T21:39:26","guid":{"rendered":"https:\/\/reachoutsol.com\/2015\/11\/09\/4-hidden-costsess-in-the-u-s-2\/"},"modified":"2016-04-20T19:18:58","modified_gmt":"2016-04-20T19:18:58","slug":"4-hidden-costsess-in-the-u-s","status":"publish","type":"post","link":"https:\/\/reachoutsol.com\/es\/2015\/11\/09\/4-hidden-costsess-in-the-u-s\/","title":{"rendered":"Qu\u00e9 las empresas subestiman sobre el mercado de EE.UU."},"content":{"rendered":"<p><strong>\u00bfPor qu\u00e9 entender competencia es crucial para el \u00e9xito?<\/strong><\/p>\n<p>Miles de inversores y empresarios extranjeros acuden a EE.UU. cada a\u00f1o para <a href=\"\/reachout\/?p=324\">iniciar \u00a0y expandir sus negocios<\/a> -y por buenas razones. EE.UU. tienen una de las <a href=\"\/reachout\/?p=167\">econom\u00edas m\u00e1s ricas<\/a> \u00a0en el mundo y ofrecen numerosos incentivos del gobierno a los inversores extranjeros. Sin embargo, aunque muchas empresas est\u00e1n en la zona de lo que el mercado de Estados Unidos les puede ofrecer, ellas tambi\u00e9n est\u00e1n pasando por alto una cosa fundamental: la competencia. Muchas empresas subestiman lo competitivo que es el mercado de Estados Unidos.<\/p>\n<p><strong>\u00bfPor qu\u00e9 algunas empresas extranjeras fracasan en Estados Unidos?<\/strong><\/p>\n<p>Tomemos, por ejemplo, aderezo para ensaladas. En las grandes tiendas como son Wal-Mart y Target, puede haber m\u00e1s de 20 marcas de diferentes aderezos para ensaladas, que ofrecen hasta 10 diferentes tipos de vinagreta y salsas a base de mayonesa cada una. Combine eso con los tama\u00f1os adicionales ofrecidos y eso es m\u00e1s de 200 opciones para que los clientes elijan. Y ahora que las tiendas como Walmart est\u00e1n orientadas a los compradores m\u00e1s ricos, y reduciendo el tama\u00f1o de la repisa, puede ser muy dif\u00edcil para las nuevas marcas futuras e independientes ganar espacio en el mercado.<\/p>\n<p>Al mismo tiempo, no es m\u00e1s f\u00e1cil para las empresas m\u00e1s grandes, especialmente las que han tenido \u00e9xito en su pa\u00eds de residencia. \u00bfLa raz\u00f3n? Las empresas m\u00e1s grandes tienden a tener m\u00e1s confianza acerca de sus productos y son m\u00e1s propensas a subestimar la saturaci\u00f3n del mercado de Estados Unidos. Pueden haber dominado su propio mercado interno y superado a los dos o tres principales competidores en su casa, pero en EE.UU. es todo un nuevo <a href=\"\/reachout\/?p=353\">campo de juego<\/a> con jugadores m\u00e1s grandes y m\u00e1s experimentados &#8211; los Juegos Ol\u00edmpicos de las marcas y los negocios competitivos.<\/p>\n<p>Tanto para peque\u00f1as como para grandes empresas, el secreto para competir con \u00e9xito en EE.UU. es averiguar primero lo que usted no sabe. Reduzca al m\u00ednimo sus puntos d\u00e9biles para evitar que su negocio tome giros equivocados y tome decisiones empresariales incorrectas. Como inversores y propietarios de empresas extranjeros, es necesario que tenga una comprensi\u00f3n clara del mercado objetivo y una estrategia dise\u00f1ada espec\u00edficamente para el p\u00fablico estadounidense. Sin una estrategia, sus empresas se enfrentar\u00e1n a los peligros de fracasar.<\/p>\n<p><span style=\"font-weight: 400;\">Tener \u00e9xito en un mercado sobresaturado es dif\u00edcil pero no imposible. En <a href=\"https:\/\/reachoutsol.com\/es\/about-us\/\">ReachOut Business Solutions<\/a>, ayudaremos a usted a salir con las estrategias adecuadas para diferenciar su negocio de la competencia. Edsel Oliveira tiene m\u00e1s de 20 a\u00f1os de experiencia en gesti\u00f3n ayudando a las empresas de todo el mundo a establecer y hacer crecer significativamente en EE.UU., en particular en el sector de consultor\u00eda de negocio de ropa. \u00c9l fue influyente en la introducci\u00f3n de las famosas marcas de calzado de Grendene Ipanema y Rider en EE.UU., y puede ayudar en la transferencia de su negocio en el extranjero a Estados Unidos.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfPor qu\u00e9 entender competencia es crucial para el \u00e9xito? Miles de inversores y empresarios extranjeros acuden a EE.UU. cada a\u00f1o para iniciar \u00a0y expandir sus negocios -y por buenas razones. EE.UU. tienen una de las econom\u00edas m\u00e1s ricas \u00a0en el mundo y ofrecen numerosos incentivos del gobierno a los inversores extranjeros. Sin embargo, aunque muchas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[110,123],"tags":[111,112,113,114,145],"class_list":["post-710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-es","category-retail-es","tag-brazilian-business-consultant-es","tag-business-consultant-in-orlando-es","tag-business-expansion-to-the-us-es","tag-developing-a-business-internationally-es","tag-starting-a-business-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 las empresas subestiman sobre el mercado de EE.UU. - 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