{"id":727,"date":"2015-08-11T13:24:01","date_gmt":"2015-08-11T13:24:01","guid":{"rendered":"https:\/\/reachoutsol.com\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service-2\/"},"modified":"2016-07-15T19:49:10","modified_gmt":"2016-07-15T19:49:10","slug":"part-2-how-to-choose-the-right-name-for-your-company-product-or-service","status":"publish","type":"post","link":"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/","title":{"rendered":"Parte 2: C\u00f3mo elegir el nombre adecuado para su empresa, producto o servicio"},"content":{"rendered":"

Uno de los pasos m\u00e1s importantes para iniciar su empresa o la expansi\u00f3n de su empresa en el extranjero<\/a> es decidirse por un nombre. Una vez que haya establecido<\/a> qui\u00e9n es su p\u00fablico objetivo, la inspiraci\u00f3n detr\u00e1s de su empresa y cu\u00e1les son sus productos primarios, usted estar\u00e1 listo para iniciar el proceso de denominaci\u00f3n. Sin embargo, elegir el nombre correcto es un proceso complicado que a menudo puede requerir conocimiento previo y una amplia investigaci\u00f3n. Es posible que desee consultar a un experto \u00a0o intentar el proceso de denominar solo; en ambos casos, usted debe mantener estos 5 requisitos en mente.<\/p>\n

Pensar los clientes.<\/strong> Es f\u00e1cil pensar que cuando vea o escuche el nombre correcto, inmediatamente lo reconocer\u00e1. Pero eso momento podr\u00eda nunca venir si usted no sabe lo que busca. Es importante que intente mirar los posibles nombres a trav\u00e9s de los ojos de sus clientes, y elegir un nombre basado en el cliente y no en s\u00ed mismo.<\/p>\n

Facilidad fon\u00e9tica.<\/strong> El primer encuentro que sus clientes puedan tener con su empresa, producto o servicio ser\u00e1 muy probablemente visual o auditivamente. Para que sus clientes reconozcan al instante su nombre, usted tendr\u00e1 que seleccionar uno que sea f\u00e1cil de leer, deletrear y pronunciar. Mantener el nombre sencillo limitar\u00e1 la confusi\u00f3n cuando sus clientes se conectan a Internet a buscarlo y se beneficiar\u00e1 si su empresa, producto o servicio ganen terreno en el boca-a-boca.<\/p>\n

Investigaci\u00f3n. <\/strong>El paso m\u00e1s importante del proceso de denominaci\u00f3n estrat\u00e9gica son las horas de la investigaci\u00f3n que se debe hacer. La recopilaci\u00f3n de informaci\u00f3n sobre su mercado objetivo y los competidores es s\u00f3lo una parte de la estrategia. Usted tendr\u00e1 que buscar la etimolog\u00eda de las palabras que usted est\u00e1 considerando, discutir posibles direcciones de marca que apoyan su nombre y adquirir m\u00e1s conocimiento que necesitar\u00e1 para tomar una decisi\u00f3n correcta. Starbucks, por ejemplo, toma prestado su nombre de \u00abMoby Dick\u00bb de Herman Melville, en un esfuerzo de evocar \u00abel romance en mar abierto y la tradici\u00f3n marinera de los primeros comerciantes de caf\u00e9\u00bb [1]. Debido a que este paso de denominar es el m\u00e1s importante y requiere mucho tiempo, a menudo se recomienda un experto en consultor\u00eda para ayudarle con el proceso.<\/p>\n

Pruebas. <\/strong>Realizar un estudio o grupo focal puede ser beneficioso durante el proceso de denominaci\u00f3n. No s\u00f3lo puede ayudarle a tomar mejores decisiones en cuanto al nombre pero tambi\u00e9n puede permitirle a aprender m\u00e1s acerca de sus clientes y su mercado objetivo. Pero la clave para recibir el mejor feedback para los posibles nombres es asegurarse de que est\u00e1 haciendo las preguntas correctas a las personas correctas.<\/p>\n

Confianza. <\/strong>A veces, decidirse por un nombre requiere un voto de confianza. Esto puede requerir que conf\u00ede en su asesor de negocios, su equipo creativo o simplemente en s\u00ed mismo. Lo importante a recordar es que un nombre adquiere valor, con el marketing constante y esfuerzos estrat\u00e9gicos de marca. Su nombre puede no parecer que pueda resistir contra sus competidores de inmediato, pero teniendo en cuenta que sus competidores pueden haber estado por m\u00e1s tiempo o gastado m\u00e1s dinero en el marketing que usted hasta ahora, es justo que usted se sienta de esa manera.<\/p>\n

Elegir el nombre correcto es un proceso complicado que a menudo puede requerir conocimiento previo y una amplia investigaci\u00f3n. Si usted est\u00e1 en necesidad de ayuda, \u00a0ReachOut Business Solutions<\/a> puede ofrecer a usted y su empresa nuestros m\u00e1s de 20 a\u00f1os de experiencia en ayudar a las empresas de todo el mundo a establecerse y crecer significativamente en EE.UU.<\/p>\n

[1] De acuerdo con Business Insider<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Uno de los pasos m\u00e1s importantes para iniciar su empresa o la expansi\u00f3n de su empresa en el extranjero es decidirse por un nombre. Una vez que haya establecido qui\u00e9n es su p\u00fablico objetivo, la inspiraci\u00f3n detr\u00e1s de su empresa y cu\u00e1les son sus productos primarios, usted estar\u00e1 listo para iniciar el proceso de denominaci\u00f3n. […]<\/p>\n","protected":false},"author":2,"featured_media":460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[110,106],"tags":[],"class_list":["post-727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-es","category-sin-categorizar"],"acf":[],"yoast_head":"\nParte 2: C\u00f3mo elegir el nombre adecuado para su empresa, producto o servicio - ReachOut<\/title>\n<meta name=\"description\" content=\"One of the most important steps to starting your venture or expanding your company overseas is to settle on a name.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Parte 2: C\u00f3mo elegir el nombre adecuado para su empresa, producto o servicio - ReachOut\" \/>\n<meta property=\"og:description\" content=\"One of the most important steps to starting your venture or expanding your company overseas is to settle on a name.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/\" \/>\n<meta property=\"og:site_name\" content=\"ReachOut\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/reachoutsol?ref=hl\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-11T13:24:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-07-15T19:49:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reachoutsol.com\/wp-content\/uploads\/2015\/09\/how-to-name-a-company.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1243\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hugo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@edseloliveira\" \/>\n<meta name=\"twitter:site\" content=\"@edseloliveira\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hugo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/\"},\"author\":{\"name\":\"Hugo\",\"@id\":\"https:\/\/reachoutsol.com\/#\/schema\/person\/4950f08376958b148afcba326b383a4f\"},\"headline\":\"Parte 2: C\u00f3mo elegir el nombre adecuado para su empresa, producto o servicio\",\"datePublished\":\"2015-08-11T13:24:01+00:00\",\"dateModified\":\"2016-07-15T19:49:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/\"},\"wordCount\":645,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/reachoutsol.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/reachoutsol.com\/wp-content\/uploads\/2015\/09\/how-to-name-a-company.jpg\",\"articleSection\":[\"Business\",\"Sin categorizar\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/\",\"url\":\"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/\",\"name\":\"Parte 2: C\u00f3mo elegir el nombre adecuado para su empresa, producto o servicio - ReachOut\",\"isPartOf\":{\"@id\":\"https:\/\/reachoutsol.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/reachoutsol.com\/wp-content\/uploads\/2015\/09\/how-to-name-a-company.jpg\",\"datePublished\":\"2015-08-11T13:24:01+00:00\",\"dateModified\":\"2016-07-15T19:49:10+00:00\",\"description\":\"One of the most important steps to starting your venture or expanding your company overseas is to settle on a name.\",\"breadcrumb\":{\"@id\":\"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/#primaryimage\",\"url\":\"https:\/\/reachoutsol.com\/wp-content\/uploads\/2015\/09\/how-to-name-a-company.jpg\",\"contentUrl\":\"https:\/\/reachoutsol.com\/wp-content\/uploads\/2015\/09\/how-to-name-a-company.jpg\",\"width\":1920,\"height\":1243},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/reachoutsol.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Parte 2: C\u00f3mo elegir el nombre adecuado para su empresa, producto o servicio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/reachoutsol.com\/#website\",\"url\":\"https:\/\/reachoutsol.com\/\",\"name\":\"ReachOut\",\"description\":\"Business Solutions Firm\",\"publisher\":{\"@id\":\"https:\/\/reachoutsol.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/reachoutsol.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/reachoutsol.com\/#organization\",\"name\":\"Reachout Solutions\",\"url\":\"https:\/\/reachoutsol.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/reachoutsol.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/reachoutsol.com\/wp-content\/uploads\/2015\/06\/header-logo.png\",\"contentUrl\":\"https:\/\/reachoutsol.com\/wp-content\/uploads\/2015\/06\/header-logo.png\",\"width\":254,\"height\":62,\"caption\":\"Reachout Solutions\"},\"image\":{\"@id\":\"https:\/\/reachoutsol.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/reachoutsol?ref=hl\",\"https:\/\/x.com\/edseloliveira\",\"http:\/\/www.linkedin.com\/in\/edseloliveira\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/reachoutsol.com\/#\/schema\/person\/4950f08376958b148afcba326b383a4f\",\"name\":\"Hugo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/reachoutsol.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5927c51072e84954e12e6163e3869b97041073d051f0a823f1ce9fd8f5253897?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5927c51072e84954e12e6163e3869b97041073d051f0a823f1ce9fd8f5253897?s=96&d=mm&r=g\",\"caption\":\"Hugo\"},\"url\":\"https:\/\/reachoutsol.com\/es\/author\/reachoutdpdev_admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Parte 2: C\u00f3mo elegir el nombre adecuado para su empresa, producto o servicio - ReachOut","description":"One of the most important steps to starting your venture or expanding your company overseas is to settle on a name.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/","og_locale":"es_ES","og_type":"article","og_title":"Parte 2: C\u00f3mo elegir el nombre adecuado para su empresa, producto o servicio - ReachOut","og_description":"One of the most important steps to starting your venture or expanding your company overseas is to settle on a name.","og_url":"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/","og_site_name":"ReachOut","article_publisher":"https:\/\/www.facebook.com\/reachoutsol?ref=hl","article_published_time":"2015-08-11T13:24:01+00:00","article_modified_time":"2016-07-15T19:49:10+00:00","og_image":[{"width":1920,"height":1243,"url":"https:\/\/reachoutsol.com\/wp-content\/uploads\/2015\/09\/how-to-name-a-company.jpg","type":"image\/jpeg"}],"author":"Hugo","twitter_card":"summary_large_image","twitter_creator":"@edseloliveira","twitter_site":"@edseloliveira","twitter_misc":{"Escrito por":"Hugo","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/#article","isPartOf":{"@id":"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/"},"author":{"name":"Hugo","@id":"https:\/\/reachoutsol.com\/#\/schema\/person\/4950f08376958b148afcba326b383a4f"},"headline":"Parte 2: C\u00f3mo elegir el nombre adecuado para su empresa, producto o servicio","datePublished":"2015-08-11T13:24:01+00:00","dateModified":"2016-07-15T19:49:10+00:00","mainEntityOfPage":{"@id":"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/"},"wordCount":645,"commentCount":0,"publisher":{"@id":"https:\/\/reachoutsol.com\/#organization"},"image":{"@id":"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/#primaryimage"},"thumbnailUrl":"https:\/\/reachoutsol.com\/wp-content\/uploads\/2015\/09\/how-to-name-a-company.jpg","articleSection":["Business","Sin categorizar"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/","url":"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/","name":"Parte 2: C\u00f3mo elegir el nombre adecuado para su empresa, producto o servicio - ReachOut","isPartOf":{"@id":"https:\/\/reachoutsol.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/#primaryimage"},"image":{"@id":"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/#primaryimage"},"thumbnailUrl":"https:\/\/reachoutsol.com\/wp-content\/uploads\/2015\/09\/how-to-name-a-company.jpg","datePublished":"2015-08-11T13:24:01+00:00","dateModified":"2016-07-15T19:49:10+00:00","description":"One of the most important steps to starting your venture or expanding your company overseas is to settle on a name.","breadcrumb":{"@id":"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/#primaryimage","url":"https:\/\/reachoutsol.com\/wp-content\/uploads\/2015\/09\/how-to-name-a-company.jpg","contentUrl":"https:\/\/reachoutsol.com\/wp-content\/uploads\/2015\/09\/how-to-name-a-company.jpg","width":1920,"height":1243},{"@type":"BreadcrumbList","@id":"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/reachoutsol.com\/es\/"},{"@type":"ListItem","position":2,"name":"Parte 2: C\u00f3mo elegir el nombre adecuado para su empresa, producto o servicio"}]},{"@type":"WebSite","@id":"https:\/\/reachoutsol.com\/#website","url":"https:\/\/reachoutsol.com\/","name":"ReachOut","description":"Business Solutions Firm","publisher":{"@id":"https:\/\/reachoutsol.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/reachoutsol.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/reachoutsol.com\/#organization","name":"Reachout Solutions","url":"https:\/\/reachoutsol.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/reachoutsol.com\/#\/schema\/logo\/image\/","url":"https:\/\/reachoutsol.com\/wp-content\/uploads\/2015\/06\/header-logo.png","contentUrl":"https:\/\/reachoutsol.com\/wp-content\/uploads\/2015\/06\/header-logo.png","width":254,"height":62,"caption":"Reachout Solutions"},"image":{"@id":"https:\/\/reachoutsol.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/reachoutsol?ref=hl","https:\/\/x.com\/edseloliveira","http:\/\/www.linkedin.com\/in\/edseloliveira"]},{"@type":"Person","@id":"https:\/\/reachoutsol.com\/#\/schema\/person\/4950f08376958b148afcba326b383a4f","name":"Hugo","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/reachoutsol.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5927c51072e84954e12e6163e3869b97041073d051f0a823f1ce9fd8f5253897?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5927c51072e84954e12e6163e3869b97041073d051f0a823f1ce9fd8f5253897?s=96&d=mm&r=g","caption":"Hugo"},"url":"https:\/\/reachoutsol.com\/es\/author\/reachoutdpdev_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/reachoutsol.com\/es\/wp-json\/wp\/v2\/posts\/727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reachoutsol.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reachoutsol.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reachoutsol.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/reachoutsol.com\/es\/wp-json\/wp\/v2\/comments?post=727"}],"version-history":[{"count":4,"href":"https:\/\/reachoutsol.com\/es\/wp-json\/wp\/v2\/posts\/727\/revisions"}],"predecessor-version":[{"id":869,"href":"https:\/\/reachoutsol.com\/es\/wp-json\/wp\/v2\/posts\/727\/revisions\/869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reachoutsol.com\/es\/wp-json\/wp\/v2\/media\/460"}],"wp:attachment":[{"href":"https:\/\/reachoutsol.com\/es\/wp-json\/wp\/v2\/media?parent=727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reachoutsol.com\/es\/wp-json\/wp\/v2\/categories?post=727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reachoutsol.com\/es\/wp-json\/wp\/v2\/tags?post=727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}