{"id":730,"date":"2015-07-22T19:42:37","date_gmt":"2015-07-22T19:42:37","guid":{"rendered":"https:\/\/reachoutsol.com\/2015\/07\/22\/what-you-should-know-before-starting-your-companys-naming-process-2\/"},"modified":"2016-07-15T19:49:09","modified_gmt":"2016-07-15T19:49:09","slug":"what-you-should-know-before-starting-your-companys-naming-process","status":"publish","type":"post","link":"https:\/\/reachoutsol.com\/es\/2015\/07\/22\/what-you-should-know-before-starting-your-companys-naming-process\/","title":{"rendered":"Parte 1: Qu\u00e9 usted debe saber antes de iniciar un proceso de denominaci\u00f3n de su empresa"},"content":{"rendered":"<p>Si usted est\u00e1 en el proceso de iniciar su primera empresa o tomar los pasos iniciales de <a href=\"https:\/\/reachoutsol.com\/2015\/02\/23\/brazilian-companies-setting-sail-united-states\/\">expansi\u00f3n de su empresa en el extranjero,<\/a> es importante que usted introduzca su marca en su nuevo mercado cuidadosamente.<\/p>\n<p><a href=\"https:\/\/reachoutsol.com\/2015\/04\/27\/6-legal-steps-to-starting-a-business-in-the-u-s\/\">Los pasos iniciales<\/a> como son determinar el nombre de su negocio requieren una planificaci\u00f3n estrat\u00e9gica e investigaci\u00f3n. El nombre de su empresa no s\u00f3lo puede determinar la recepci\u00f3n inicial de su empresa, sino influir en su \u00e9xito a largo plazo tambi\u00e9n. Pero antes de comprometerse con un nombre o sentarse a pensar en un nombre, hay algunas cosas que usted debe saber para ayudar con el proceso de denominaci\u00f3n.<\/p>\n<p><strong>La primera<\/strong> es su p\u00fablico objetivo. Saber a qui\u00e9n va a estar tratando de captar la atenci\u00f3n es importante, ya que le ayudar\u00e1 a elegir un nombre como corresponde. Piense en la edad media y el ingreso de su p\u00fablico objetivo y lo que atrae a ellos. Si desea promocionar su empresa como marca de presupuesto limitado para familias, tendr\u00e1 que tener en cuenta los nombres que se alinean a estos valores fundamentales.<\/p>\n<p><strong>En segundo lugar<\/strong>, usted debe pensar en lo que le inspir\u00f3 a iniciar su empresa. Si bien esto puede parecer irrelevante en las etapas iniciales del desarrollo de su negocio, ser\u00e1 cr\u00edtico para el \u00e9xito a largo plazo de su empresa. Antes de que usted se gane la confianza de su cliente, ellos van a querer saber qui\u00e9n es usted, c\u00f3mo comenz\u00f3, y por qu\u00e9. Aunque no pueda responder a las siguientes preguntas con s\u00f3lo un nombre de la empresa, tener las respuestas a estas preguntas antes de comenzar el proceso de denominaci\u00f3n le llevar\u00e1 a pensar sobre el origen de su empresa y, posteriormente, sus objetivos.<\/p>\n<p><strong>En tercer lugar<\/strong>, usted debe establecer cu\u00e1les son sus producto(s) o servicio(s). Centrarse en un producto y servicio principales. Est\u00e1 bien pensar en c\u00f3mo va a hacer crecer el negocio y expandir los tipos de productos y servicios que desea ofrecer, pero el crecimiento de su negocio depende de lo bien que usted venda su producto principal. Limitar las opciones de sus clientes no s\u00f3lo va a simplificar la toma de decisiones, sino que ayudar\u00e1 a que usted dirija mejor sus esfuerzos.<\/p>\n<p>La denominaci\u00f3n de su producto o servicio requiere mucho las mismas consideraciones, pero con algunos detalles adicionales. <strong>Si usted est\u00e1 empleando un consultor o equipo creativo, lo mejor es que usted pueda producir un ejemplo o muestra de lo que su empresa tiene la intenci\u00f3n de vender. Anote el uso y las ventajas de su producto o servicio, analice la gama de precios y considere su principal mercado.<\/strong> Estos son todos los datos que usted y el que le est\u00e1 ayudando deben tener antes de iniciar el proceso de denominaci\u00f3n.<\/p>\n<p>Una vez que haya compilado la informaci\u00f3n necesaria, estar\u00e1 listo para <a href=\"https:\/\/reachoutsol.com\/es\/2015\/08\/11\/part-2-how-to-choose-the-right-name-for-your-company-product-or-service\/\">iniciar el proceso de denominaci\u00f3n<\/a>. Pero si usted est\u00e1 interesado en expandir su negocio a EE.UU. o desea ayuda sobre c\u00f3mo denominar correctamente su empresa, \u00a0ReachOut Business Solutions puede ofrecer a usted y su empresa nuestros m\u00e1s de 20 a\u00f1os de experiencia en ayudar a las empresas de todo el mundo a establecerse y crecer significativamente en EE.UU.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si usted est\u00e1 en el proceso de iniciar su primera empresa o tomar los pasos iniciales de expansi\u00f3n de su empresa en el extranjero, es importante que usted introduzca su marca en su nuevo mercado cuidadosamente. Los pasos iniciales como son determinar el nombre de su negocio requieren una planificaci\u00f3n estrat\u00e9gica e investigaci\u00f3n. El nombre [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[110,122],"tags":[111,153,148,113,154,155],"class_list":["post-730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-es","category-marketing-es","tag-brazilian-business-consultant-es","tag-business-consultant-es","tag-business-consultant-in-the-us-es","tag-business-expansion-to-the-us-es","tag-naming-a-business-es","tag-naming-a-company-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Parte 1: Qu\u00e9 usted debe saber antes de iniciar un proceso de denominaci\u00f3n de su empresa - 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