{"id":757,"date":"2015-03-12T18:23:36","date_gmt":"2015-03-12T18:23:36","guid":{"rendered":"https:\/\/reachoutsol.com\/2015\/03\/12\/attracting-the-right-kind-of-attention-fogo-de-chao-2\/"},"modified":"2016-04-21T14:12:14","modified_gmt":"2016-04-21T14:12:14","slug":"attracting-the-right-kind-of-attention-fogo-de-chao","status":"publish","type":"post","link":"https:\/\/reachoutsol.com\/es\/2015\/03\/12\/attracting-the-right-kind-of-attention-fogo-de-chao\/","title":{"rendered":"Atraer el tipo adecuado de atenci\u00f3n: Fogo De Ch\u00e3o"},"content":{"rendered":"

En nuestra anterior publicaci\u00f3n en el blog<\/a>, exploramos las numerosas ventajas que las empresas brasile\u00f1as reciben mediante la expansi\u00f3n de sus negocios a Estados Unidos. Mientras Fogo De Chao puede no ser la primera empresa brasile\u00f1a a descubrir el \u00e9xito fuera del pa\u00eds, vale la pena los esfuerzos para examinar por qu\u00e9 esta cadena de restaurante est\u00e1 generando con \u00e9xito m\u00e1s o menos $ 60 millones en ingresos anuales.<\/p>\n

Acreditado con la popularizaci\u00f3n del estilo churrasco en EE.UU., Fogo De Chao fue fundada en Porto Alegre en Brasil por dos grupos de hermanos en 1979. Desde entonces, la empresa ha expandido su negocio a 9 lugares en Brasil y 27 restaurantes en EE.UU. Con la ayuda de GP Investments, una firma de capital privado l\u00edder en Am\u00e9rica Latina que ha adquirido la plena propiedad de la parrilla en 2011, ellos comenzaron a expandir 2-3 restaurantes al a\u00f1o. Los $ 4 millones a $ 5 millones que Fogo De Chao invierte en los costes de apertura se financian normalmente mediante el flujo de caja y por lo general se lo recuperan en dos a\u00f1os.<\/p>\n

El r\u00e1pido crecimiento y \u00e9xito de la parrilla brasile\u00f1a en EE.UU. no llev\u00f3 mucho tiempo para atraer la atenci\u00f3n de una de las firmas de capital privado m\u00e1s antiguas y con m\u00e1s experiencia en el mundo: Thomas H. Lee Partners, LP la firma de capital de Boston adquiri\u00f3 r\u00e1pidamente Fogo de Chao de GP Investments Ltd. por $ 400 millones en 2012, y no es dif\u00edcil ver por qu\u00e9. El desarrollo de una empresa a nivel internacional puede ser arriesgado, pero puede ser rentable si se tiene en cuenta estas 3 estrategias que ayudaron el \u00e9xito de Fogo de Chao en EE.UU.:<\/p>\n

1. Elecci\u00f3n del momento y ubicaci\u00f3n oportunos.<\/strong> Aunque Fogo De Chao ha crecido exponencialmente en las principales ciudades de Estados Unidos hoy en d\u00eda, el restaurante se estableci\u00f3 con \u00e9xito durante 18 a\u00f1os en Brasil antes de considerar probar su marca a nivel internacional. Los fundadores decidieron abrir las puertas del primer restaurante de Estados Unidos en Dallas, Texas, donde sab\u00edan que los residentes comparten un amor por carnes a la parrilla. Tanto la elecci\u00f3n del momento como de la ubicaci\u00f3n de su primer restaurante de Am\u00e9rica del Norte fue fundamental para el futuro de su empresa internacional.<\/p>\n

2. Un producto distintivo.<\/strong> Si bien hab\u00eda muchos restaurantes brasile\u00f1os establecidos desde hace a\u00f1os en EE.UU. en el momento en que Fogo De Chao abri\u00f3 sus puertas, su estilo de churrasco \u00fanico dio a los estadounidenses una experiencia que no se hab\u00eda ofrecido en el mercado antes. Su amplio men\u00fa se mantiene conciso, centr\u00e1ndose en carnes a la parrilla, que es su especialidad. El proporcionar esta experiencia \u00fanica en el mercado de Estados Unidos ayud\u00f3 que Fogo De Chao se destacara de sus competidores.<\/p>\n

3. Aut\u00e9ntica cultura de empresa.<\/strong> Incluso con toda la atenci\u00f3n, Fogo De Chao sigue siendo fiel a las personas que son realmente responsables de su \u00e9xito: sus empleados. Ellos invierten en la contrataci\u00f3n de aut\u00e9nticos chefs gauchos, pagan al personal muy por encima de la media del sector y s\u00f3lo promueven de adentro. Este tipo de compromiso con la autenticidad y la cultura positiva de la empresa es importante para la salud a largo plazo de la empresa, donde la gesti\u00f3n se compone de aquellos que verdaderamente se dedican al negocio.<\/p>\n

El \u00e9xito de Fogo de Chao se puede atribuir a todos los movimientos correctos que hicieron al principio de su decisi\u00f3n de expandir a EE.UU. Con m\u00e1s de 20 a\u00f1os de experiencia de gesti\u00f3n en la asistencia a las empresas de todo el mundo para establecerse y crecer significativamente en EE.UU., ReachOut puede ayudar a su empresa a alcanzar el \u00e9xito internacional.<\/p>\n

ReachOut Business Solutions se compromete a ofrecer estrategias de marketing eficaces y ofrecer canales que su empresa puede explorar para distinguir a\u00fan m\u00e1s su producto. Como una empresa de consultor\u00eda de negocios que ayuda a las empresas internacionales a lograr \u00e9xito al entrar en el mercado de Estados Unidos, ReachOut es un experta en las \u00e1reas de ventas y marketing, tecnolog\u00eda, comercio electr\u00f3nico, operaciones, distribuci\u00f3n, contabilidad y recursos humanos.<\/p>\n","protected":false},"excerpt":{"rendered":"

En nuestra anterior publicaci\u00f3n en el blog, exploramos las numerosas ventajas que las empresas brasile\u00f1as reciben mediante la expansi\u00f3n de sus negocios a Estados Unidos. Mientras Fogo De Chao puede no ser la primera empresa brasile\u00f1a a descubrir el \u00e9xito fuera del pa\u00eds, vale la pena los esfuerzos para examinar por qu\u00e9 esta cadena de […]<\/p>\n","protected":false},"author":2,"featured_media":310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[110],"tags":[111,112,113,114,117],"class_list":["post-757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-es","tag-brazilian-business-consultant-es","tag-business-consultant-in-orlando-es","tag-business-expansion-to-the-us-es","tag-developing-a-business-internationally-es","tag-marketing-consultant-in-florida-es"],"acf":[],"yoast_head":"\nAtraer el tipo adecuado de atenci\u00f3n: Fogo De Ch\u00e3o - 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