{"id":918,"date":"2016-08-30T17:23:28","date_gmt":"2016-08-30T17:23:28","guid":{"rendered":"https:\/\/reachoutsol.com\/?p=918"},"modified":"2016-09-19T22:06:08","modified_gmt":"2016-09-19T22:06:08","slug":"nordstrom-redireciona-a-atencao-para-compradores-online","status":"publish","type":"post","link":"https:\/\/reachoutsol.com\/pt-br\/2016\/08\/30\/nordstrom-redireciona-a-atencao-para-compradores-online\/","title":{"rendered":"Nordstrom Redireciona a Aten\u00e7\u00e3o para Compradores Online"},"content":{"rendered":"

A Migra\u00e7\u00e3o de Compradores para a Internet For\u00e7a as Grandes Marcas a se Adaptarem<\/h2>\n

At\u00e9 o ano passado, a Nordstrom, varejista alto-padr\u00e3o de vestu\u00e1rio desfrutou de v\u00e1rios anos de crescimento constante de vendas e de expans\u00e3o. Hoje, a empresa luta com os mesmos problemas que assolaram v\u00e1rias lojas de departamento no pa\u00eds.<\/p>\n

De acordo com um artigo recentemente publicado pelo Orlando Sentinel intitulado: Por que a varejista alto-padr\u00e3o, Nordstrom e outras gigantes do vestu\u00e1rio perderam seu brilho<\/em><\/a>?<\/a>, o motivo pelo qual a Nordstrom e outras lojas de departamento como o Macy’s e Kohl\u2019s est\u00e3o lutando se deve a um “decl\u00ednio no tr\u00e2nsito dos shoppings, menor gasto de consumidores em vestu\u00e1rio, o aumento do h\u00e1bito de comprar pela Internet e aumento da competi\u00e7\u00e3o de gigantes da Internet tais como a Amazon.com Inc.”<\/p>\n

Apesar de ser conhecida por seu servi\u00e7o exemplar aos consumidores, pol\u00edtica liberal de devolu\u00e7\u00e3o e confortos em suas lojas, os clientes da Nordstrom, principalmente a gera\u00e7\u00e3o Y (18 a 34), est\u00e1 comprando mais roupas e acess\u00f3rios pela Internet. Outros preferem gastar menos em vestu\u00e1rio ou compram de concorrentes com pre\u00e7o mais baixo.”<\/p>\n

Erik Nordstrom, co-presidente da Nordstrom diz que a migra\u00e7\u00e3o existente de clientes para a Internet era esperada, mas a velocidade com a qual a mudan\u00e7a ocorreu a partir da segunda metade do ano passado n\u00e3o era prevista. Mas ele tem uma solu\u00e7\u00e3o para o problema da varejista alto-padr\u00e3o de vestu\u00e1rio: “Adaptar-se rapidamente \u00e0 mudan\u00e7a dos h\u00e1bitos de compras dos clientes, ao mesmo tempo que oferecer vestu\u00e1rio em demanda”, Nordstrom diz.<\/p>\n

“Os limites entre as lojas f\u00edsicas e as compras pela Internet est\u00e3o cada vez menos e menos relevantes”, disse ele. “Cada vez mais clientes \u2014 menos na mesma jornada \u2014 combinam elementos online e elementos offline ao comprarem roupas.”<\/p>\n

O co-presidente da Nordstrom acredita que a experi\u00eancia de alto n\u00edvel de seus clientes deva ser ampliada atrav\u00e9s de todas as plataformas, desde as lojas pequenas de rua at\u00e9 as fachadas digitais. “N\u00e3o temos clientes online ou clientes de lojas. S\u00e3o apenas clientes,” Nordstrom disse. “O foco do que fazemos sempre est\u00e1 no cliente. Isso pode parecer \u00f3bvio, mas \u00e9 mais dif\u00edcil do que parece.”<\/p>\n

Com mais de 20 anos de experi\u00eancia auxiliando neg\u00f3cios a se estabelecem e a crescerem de forma significante em novos mercados, A ReachOut Business Solutions est\u00e1 comprometida a oferecer estrat\u00e9gias e solu\u00e7\u00f5es eficientes a seus neg\u00f3cios e necessidades de e-Commerce. Entre em contato conosco<\/a> hoje!<\/p>\n","protected":false},"excerpt":{"rendered":"

A Migra\u00e7\u00e3o de Compradores para a Internet For\u00e7a as Grandes Marcas a se Adaptarem At\u00e9 o ano passado, a Nordstrom, varejista alto-padr\u00e3o de vestu\u00e1rio desfrutou de v\u00e1rios anos de crescimento constante de vendas e de expans\u00e3o. Hoje, a empresa luta com os mesmos problemas que assolaram v\u00e1rias lojas de departamento no pa\u00eds. De acordo com […]<\/p>\n","protected":false},"author":2,"featured_media":922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-categorizado"],"acf":[],"yoast_head":"\nNordstrom Redireciona a Aten\u00e7\u00e3o para Compradores Online - ReachOut<\/title>\n<meta name=\"description\" content=\"O h\u00e1bito crescente dos clientes comprarem online for\u00e7a a loja de departamentos Nordstrom a reavaliar sua estrat\u00e9gia de e-commerce\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reachoutsol.com\/pt-br\/2016\/08\/30\/nordstrom-redireciona-a-atencao-para-compradores-online\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nordstrom Redireciona a Aten\u00e7\u00e3o para Compradores Online - 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