Why You Should Utilize Instagram in Your Social Media Marketing
It is no surprise that Instagram has become one of the most effective social media marketing tools for brand exposure and communication between companies and potential customers. A study done by Forrester Research, Inc. found that Instagram produced 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. As an effective marketing tool, Instagram helps users discover new businesses, the latest products, and special offers.
Here’s 3 ways Instagram can boost your brand:
Promotes Products. When you post pictures of your company’s products and services on Instagram, you are providing your customers with an opportunity to window shop through their mobile devices. Your photos not only show potential customers what you sell, but why your products are different, and how they can be used.
Offers Exclusive Benefits. One of the best ways you can increase engagement and boost your brand is by offering exclusive benefits to your followers on Instagram. This may include introducing a new product before it is available for purchase, or posting a discount/special offer for followers on your Instagram account. Not only will this make your followers feel like they are a part of an exclusive group, but it will also help to encourage other potential users to follow your brand.
Makes Business More Personable. One of the best ways Instagram can boost your brand is by helping it connect with customers. Not only does Instagram allow your photos to give your followers a more intimate view into your brand, but it also serves as the platform to receive customer feedback and build relationships through conversations.
Utilizing Instagram in your social media marketing strategy can boost engagement, grow brand loyalty, and increase brand exposure. Contact us to learn how we can help you build an effective marketing campaign for the U.S. market.
